Take Your Proposals to The Next Level
Jessica Bazan, The Broaddus Companies
On August 22, 2017, Matt Handal delivered an interactive presentation on how to Take Your Proposals to The Next Level. The event was sponsored by Cosential and was hosted at the Mercury Hall Events & Performance Center. Mr. Handal began with the science of the mind and how you can leverage this knowledge to get into your client’s head.
Workshop topics included:
- The science behind how we make decisions
- How people who say we make emotional decisions are misleading you
- Weapons you can use to influence decisions
- Animated examples of how these weapons can be used
- The secret top ad men have known for years
- Real world tactics for getting into your clients’ heads
Attendees were then broken up into groups and engaged in a hands-on experiment that put attendees in the role of the proposal evaluator. Each group was presented with a number of real proposals and required to decide on a clear winner.
The workshop was followed by a networking happy hour at The Infinite Monkey Theorem, an urban winery right off of South Congress Avenue.