Society for Marketing Professional Services Austin

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leaders in the A/E/C industries.

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CPSM Study Course Session 3: Marketing Planning

Guest Speaker (30 minutes) •Analyzing Industry and Competitor Data, Historical and Contemporary Data, and Focused Market-Specific Data •Interpret Market Research Results •SWOT Analysis • Collecting Industry Mktg Cost Data •Strategic Planning •Vision Statements, Goals & Objectives •Facilitate the Planning Process •Select Target Markets •Create a Marketing Plan and Budget •Set Marketing Goals •Implementation of the Marketing Plan and Budget •ROI and affecting the Bottom Line •Cost/Benefit Analyses • Progress Reports and Revising the Marketing Plan

Feb 5,
5:00pm to 7:00pm
The Beck Group
1108 Lavaca Suite 520
Austin, TX 78701
United States