Did you ever wish you could have more of an impact on your clients’ decisions? What if you could get into their heads, influence their decisions, and craft more compelling proposals?
Join A/E/C marketing expert, author, and industry blogger Matt Handal for a workshop that will help you create more compelling proposals. All workshop attendees will receive a free copy of Matt’s book, Proposal Development Secrets: Win More, Work Smarter, and Get Home on Time. He has produced successful proposals for some of the largest professional service firms in the world and his proposals have gone to government and commercial clients in every state and overseas.
This half-day workshop will give you new insights into your clients’ decision process and help you leverage science-based tactics to create more compelling proposals. Topics covered will include:
Step One: Introduction to Mind Marketing
The portion of the workshop will look at the science of the mind and how you can leverage this knowledge to get into your client’s head.
Step Two: Step Into The Shoes Of The Proposal Evaluator
This portion is a hands-on experiment that puts you in the role of the proposal evaluator. Each group will be presented with a number of REAL proposals and will be required to decide on a clear winner.
Step Three: Proposal Development Secrets
Based on the book of the same name, this section will delve deeper into the proposal development secrets that will give you an edge over your competition.