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Half-Day Workshop: Strategies for AEC Business Developers

Everything is a pitch in the business world. Whether you are pitching yourself or your idea in a networking event, looking for a business partner, or pitching your design projects to a client, you must deliver a memorable message - a story that is concise and compelling that illustrates the strength of your ideas, your expertise, and your passion for the project. Join SMPS and Melissa Murphy, Founder and Chief Communication Coach of The Pitch Academy, for a workshop to discover the power of storytelling to win more work as AEC business developers and marketers.

No matter the number of floors in the elevator or precious minutes you have with that important person, this talk will teach you the art and science of persuasive communication, which will help you sell yourself and your projects masterfully and authentically with results. Learn to tailor your story to your audience’s eyes, ears and expectations, so you have winning content, delivery, and visual aids - that out-pitches the competition every single time. 

Workshop Take-aways:
• Learn the importance of storytelling and the positive impact it has on audiences.
• Understand the elements of narrative and how they fit together to create stories to win more work.
• Understand how verbal and non-verbal delivery can demonstrate confidence, energy, and passion for winning over the hearts of audiences and the wallets of clients.
• Combat communication apprehension and channel your nervous energy in a positive way.
• Demonstrate and balance analytical, expertise and emotional appeals when speaking.

On-site surface parking available at Mercury Hall
(Additional on-street parking available)

1:00 – 1:25 PM Attendee Check-in and networking
1:25 PM – 1:30 PM Announcements
1:30 – 4:30 PM Workshop

Note: Immediately following the workshop, SMPS invites everyone to network with friends and colleagues at a special SMPS Happy Hour. The Happy Hour will be held at Porter Ale House, 3715 S 1st Street. Registration for the Happy Hour will be in a separate invitation.


Melissa Murphy is the Founder and Chief Communication Coach of The Pitch Academy, a Ph.D. Candidate and award-winning teacher and scholar in organizational communication and technology at The University of Texas at Austin. Currently, she teaches undergraduate business communication in the top-ranked Department of Management at the McCombs School of Business. Previously, she taught professional communication skills and organizational communication for the Department of Communication Studies in the Moody College of Communication. She also holds academic teaching positions in marketing technology innovations and converting technology to wealth for the M.S. Technology Commercialization program.

She is the communication coach for graduate students in the McCombs School of Business and Concordia University Texas, faculty advisor for Women Communicators of Austin, and community ‘Barracuda’ mentor for young entrepreneurs at Moolah University in Austin, Texas. She also sits on the board of the UT startup, Top Tier Learning and leads numerous presentation and professional communication workshops in Austin. Recognized by the Speech Communication Association as the most outstanding graduate teacher in the state of Texas, she was recently awarded Assistant Instructor of the Year by the Department of Communication Studies at The University of Texas at Austin.


May 17,
1:00pm to 4:30pm
Mercury Hall Events & Performance Center
615 Cardinal Lane
78704 Austin , TX
United States
Member: $100 online registration; $130 at the door // Non Members: $150 online registration; $180 at the door
Platinum Sponsors: 
Annual Sponsors: 
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