SMPS Austin Lunch & Learn: Building a Marketing Budget
Let's talk about the "Who? What? How? and Why?" of marketing budgets in the A/E/C industry! We'll start with why a marketing budget is necessary and then talk about who from your firm needs to be involved, "what" are the most important and/or often forgotten items to include, and then we'll talk about how to maintain and report on your budget throughout the year. We'll save time for Q&A and hope you come away with a new perspective on this thing called a marketing budget.
Join experienced professional services marketer and strategic business consultant, Kristine Bryant of Gladiator Consulting, for this lunch and learn about marketing budgets.
11:30 - Noon: Registration and lunch
Noon - 1:00: Presentation
About the Speaker:
Kristine Bryant is the founder of Gladiator Consulting and has over 15 years of experience working with professional services, healthcare and technology firms. Gladiator is a team of expert problem-solvers and a resource for strategic growth. Gladiator works with companies to identify their business goals, create strategic initiatives to reach them and supports those initiatives with marketing and business development plans, including messaging and collateral.
Kristine was born in Austin, Texas and honored to call Central Texas home, but she loves to travel. She has a BS in Biology from Southwestern University in Georgetown, minor area of focus in Communication and an Executive MBA from the University of Texas at Austin – McCombs School of Business, special focus on Marketing.